About an hour and a half north west of Melbourne, Victoria Australia, lays the most amazing, mesmerizing little village called Daylesford, nestled in a region well known for its outstanding food and wine. Daylesford also has the highest concentration of natural mineral springs.
In 2009, devastating bush fires swept through Victoria, following that, in an attempt to boost tourism in Victoria again, an advertising campaign was created for Daylesford featuring the most spellbinding advertisement ... By day you wander, pure and innocent. By night you indulge in decadent food and wine – such a beautiful contrast.
Yes, I probably am biased, and will always be a Melbourne girl. What's not to love, it's the most beautiful state. But alas Sydney is now home, and it definitley has its pros. But this ad has got to be the most captivating one I've seen in a long time.
The campaign aims to reinforce achieving balance in your life. The indulgence of incredible food, but then encouraging you to restore your inner well being through spas, massages and the mineral water experience, a perfect way to cleanse and rejuvenate.
The food, wine and natural spas aside, Daylesford hosts a stunning botanic garden, Historical Society Museum, galleries, shopping, markets, and my favourite; the Convent Church, an icon in Daylesford. Those who have had the pleasure of visiting Daylesford will know how incredibly serene and mesmerizing the town is and all it has to offer. And those that live in Victoria, well worth a visit.
Beautiful ad, beautiful town, one of my favorites to visit!
Lucy
Posted by: Lucy | 23 November 2011 at 21:26